2017 Employer Branding Survey results are in! Download the full report:

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EB Now:
A global look at how talent acquisitions pros use Employer Branding

Since we began measuring both how talent acquisition professionals felt about crafting an EVP, building an employer brand and which channels and measurements they’re using to determine its success, we’ve seen shifts year over year.

In partnership with DHI, we surveyed 2,490 Employer Branding Professionals, consisting of HR managers, marketing managers, talent acquisition, recruiting and resourcing managers from 50 different countries and 30 different industries from January to April 2017.

Our target companies included; small, medium and large organizations as well as WMAE, The World’s Most Attractive Employers. Our research uncovered a marked shift into visual social media as a channel all categories of companies were exploring.

For more insights into Employer Branding NOW, please download our full report.

External Measurement

How do companies with award winning employer brands measure their status externally?

WMAE
76%
71%
61%
51%
49%
  • Ranking
  • Brand
  • Consideration
  • Social
  • Image
87%
86%
66%
43%
41%
Ranking
Brand
Consideration
Social
Image
WMAE
76%
71%
61%
51%
49%

Portraying employer brand visually is at top of mind for companies of all sizes, including WMAEs and non-WMAEs.

Who's In Charge?

Companies are divided when asked who is responsible for coordinating employer brand and strategies.

 

 

Recruitment was #1 for WMAE and Large Companies, while HR was #1 for Small to Medium-Sized Companies. Dead last for all but Small? Corporate Brand/Communication.

Your EVP and You

More companies have an EVP than do not, with the exception of small companies, who still boast a healthy knowledge of EVP.

% who say they’ve developed an EVP

WMAE
84%
Yes
11%
No
5%
Don't Know
65%
Yes
40%
No
38%
Don't Know

See how different-sized companies compare to WMAE companies in developing an EVP.
Download the white paper to see how many companies are planning to develop an EVP in the next year.

EVP Around the World

Employee-Generated Content

What kinds of content are you using to support your employer brand marketing?

WMAE
77%
Employee
Photos/Videos
75%
Employee
Testimonials
74%
Inside
Stories
65%
Employee
Photos/Videos
40%
Employee
Testimonials
38%
Inside
Stories

Did you know the WMAE represents 70% of the World's Economies? Dive deeper our methodology below.

2017 Employer Branding Survey Data Chart

A large portion of the World’s Most Attractive Employers (44%) plan social media content 2 to 3 months in advance, while the majority of non-WMAEs post social media content as is or plan when needed.

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