Discover the world of Employer Branding. As the global leader in employer attractiveness research and insights, Universum delivers a full range of services to empower employers to better attract, recruit and retain talent.

Employer Branding is here to stay.

Do you know how your brand stacks up to the competition?


Our research can help you find out.

Get Your EB Guide:

Employer brand research gives companies the insights they need to reach very specific, targeted audiences. To capture the attention of those audiences, you must understand where your employer brand has been and where it should be going.

In this guide, we’ll dive into what makes employer branding research so critical, the research you need to consider for internal and external audiences, as well as how to get the budget you need to carry out that research. Get:

  • EB Models to Follow
  • Everything you need to start your EVP process
  • An EB Audit
  • Use Cases and Goals for your EB

We’ll then explore who is ultimately responsible for these research-backed campaigns before leaving you with our most coveted employer branding models to date.


Know someone who needs to read this? Share: